Your website is your showcase
According to latest research, most clients from the B2C and B2B sectors look for products and services online.
It takes more than just a competitive price or professional photos of the product to win their trust and influence their purchasing decisions.
Consumer awareness in the field of online shopping is growing and the decision-making process is becoming more complex.
To increase your chance of drawing the customers’ attention to your offer, you should make sure that product descriptions and all other texts on your website are correct and professionally prepared.
The best way to reach clients abroad is to professionally localise the company website.
Localisation of websites and web pages
The main assumption in the process of localisation is to translate the source text into another language in a way that makes it compliant with the cultural context and business expectations of the target audience.
Localisation of a website or a web page is about adapting it to a completely different linguistic and cultural context.
This process is definitely much more complex than standard translation.
Localisation is more than just translation
Modifications introduced must correspond with the language and cultural context as well as business preferences of the target market.
Changes apply not only to the content, but also the layout of the page or published photos.
The aim of website localisation is to modify and revamp it so as to give the target customers the impression that it was prepared for their cultural context from the start.
All this to remove the cultural and language barriers between the creators of the original website and the target consumers from a foreign market.